What We Do
"Customers want to be stimulated, entertained, educated, and challenged. They are looking for brands that provide them with experiences and thus become part of their lives."
-- Experiential Marketing (Bernard Schmitt)
"The big question is this: do you want to grow? You can maintain your brand the old way, but the only route to healthy growth is a remarkable product."
-- Purple Cow (Seth Godin)
The term "event marketing" as used here does not refer to "selling" an event. It refers to a increasingly critical element of the marketing mix -- companies using experiences to build relationships with their potential and current customers.
We're talking about significant events . . . much more than a holiday open house or a customer party. Today's customers now want experiences that will transform them, leave a lasting impact and change their lives. Sound dramatic? It is -- dramatically different.
Quantum Events can help you transform your product, service, brand, idea into an experience that creates loyal customers -- customers who help to spread the word about you! Read more about our event marketing services.
As Spencer Johnson asks in Who Moved My Cheese? -- "What would you do if you weren't afraid?"
Designing Engaging, Compelling, Memorable Experiences:
- Theme the experience: a well-defined theme helps customers organize their impressions, and sets the stage for lasting memories. It need not be complicated or convoluted, just memorable.
- Create lasting impressions: impressions are the "takeaways" of the experience -- cues that support the theme. (Sometimes, developing a list of impressions you wish to leave the guests with helps you to think more creatively about themes.)
- Eliminate anything that distracts from the theme and/or the consumer's experience.
- Mix in memorabilia: people buy memorabilia because it represents a tangible memory of an experience or an event.
- Appeal to all five senses. The more sensory an experience, the more memorable it will be.
(taken from The Experience Economy)
